Instant Grass of Cape Town commissioned me to shoot their photographers / grasses. Greg Potterton, a visionary marketer; “Consumers don’t believe what they’re told. At least, not when it comes to conventional marketing messages. The only people they believe are each other. We take a strategic approach to creating word-of-mouth for our clients, putting the ‘stickiest’ stories and content in the hands of the right people, and in the right places where the conversations are happening, online and offline. It‘s about listening and participating, not shouting and selling.”
These are their Grasses, the guys that go out there and get the work done. Taking photo’s of people using the products.
it all looks too stiff and no fun